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Play replaces traditional business processes with new creative methods that amplify insights and alternative perspectives, leading to better innovations.

  • we dial up energy and irreverence to disrupt traditional thinking,
     
  • view objectives through a fresh lens,
     
  • uncover new insights,
     
  • and drive divergent thought to compel new perspectives...
     
  • revealing more innovative solutions for your organization and the marketplace. 
     

 
 
 
 
 
 
 
Look at more stuff. Think about it harder.

This is the simplest and most candid definition of creativity. When we "lamstaih," we absorb the world around us for inspiration to fuel ideas. It can be contemplative, or firing on all circuits. It's observational creativity, like Seinfeld's observational humor. It's architect Glenn Murcutt's designs reflecting inspiration from tree roots. It's that absurd plastic bag video from American Beauty. It's looking at a spider web, but seeing a new shoe design. It's what we do when we play.

"Look at more stuff, think about it harder" is a motto for habitual creativity, but most business leaders don't have the time or resources to devote to it. At Play, it's in our veins, so to say. We're a team of people in a perpetual state of curiosity working passionately to make organizations more inspired and innovative.
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© 2009 Play, a Prophet company.