Richmond, VA, (February 12, 2008)
PLAY IS PUBLISHED IN RIGGIO S THE ART OF FOLLOWERSHIP.
Play, the Richmond-based creativity and innovation consultancy has been published in Ronald E. Riggio s The Art of Followership.
Founder Andy Stefanovich and creative consultant Patty Devlin provide indispensable insight to leaders of innovative change in their chapter, Effective Followership for Creativity and Innovation: A Range of Colors and Dimensions. Stefanovich and Devlin break the matrix model of effective followership for creativity and innovation down into colors red and blue and dimensions 1-D to 3-D. In the model, color measures enthusiasm, energy, and emotion, while dimensions refer to the depth of perception behind a follower s problem-solving capabilities. The four combinations this model yields provide the framework for the different types of effective followers: Creative Catalysts, Creative Supporters, Creative Skeptics, and Creative Statics. Recommendations and helpful insight for each blend of creative follower are additionally examined through what Play calls Plus, Delta strategies. Plus is to value-added quality of a follower as Delta is to tactics for the follower s growth.
Contact: Liz Bush,
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